+44 (0)7958 916963 info@pyterra.co.uk

developing market-based solutions for water risks

PyTerra’s analytical and business services create distributed infrastructure solutions to flooding and other water challenges by using the collaborative capabilities within virtual local markets

“We cannot solve our problems with the same thinking we used when we created them”


We need to think about how we collaborate over water in a networked world

Water Challenges

flooding | water pollution | water scarcity

The scale of our water challenges is significant

2.4m   the number of UK homes at risk from coastal/river floods

17bn litres   the amount of water collected, treated and supplied each day by the UK water industry, and carried across 335,000km of ageing infrastructure

17%   percentage of England’s rivers  judged to be in good health

We aim to work with, and support, local communities so that they receive the services they need

What We Do


We help organisations and communities reduce their exposure to water-related risks: flooding, water pollution, water scarcity
We do this by developing a virtual local market for water services which can mitigate water risks


We use 3 key methodologies to generate these markets:

  • development of downstream value chains
  • development of upstream distributed infrastructure solutions
  • development of agile trading structures


These are supported by the use of advanced digital technologies developed by PyTerra Ltd and its partners


This unique approach can be applied to many different use cases

This video explains the principles of virtual markets


Why A Market Approach

Traditionally, single issue (e.g. flood), centrally located, engineering solutions have been used to address water problems – e.g. building a £25m concrete flood defence on the edge of a town

This is no longer necessarily the most flexible and resilient approach to cope with changing weather patterns, population growth and increased urbanisation

Instead, ‘distributed’ solutions consisting of a number of service providers across an area (they could be distributed across a city or across a catchment), can use data and communications technology to synchronise their services for optimum benefit

However, the benefits of distributed infrastructure solutions can be extensive:

  • resilient
  • flexible
  • scalable
  • cost effective
  • local

Bringing multiple service providers together can be challenging, especially where there is no existing market place

A market approach will enable multiple stakeholders to collaborate commercially, enabling the development of affordable distributed infrastructure solutions for complex water issues


Example One

A municipality wants to reduce flooding which is affecting its roads

Example Two

A major housing development is threatened by inadequate water services

Example Three

A water company drives through a solution to flooding and pollution of an urban brook

We collaborate extensively with stakeholders and regulators

Our Clients

Lead Local Flood Authorities


self-financing solutions to complex flood risks




additional water and sewerage capacity and a holistic approach to water management created for new housing developments


Water and waste water companies


increased capacity and resilience created in both rural and urban environments

Catchment Partnerships


integrated solutions to water issues allow the value of Natural Capital to be sustainably unlocked


Ports / Airports


ports: integrated management of ships’ ballast along with freshwater refilling and surface water drainage / airports: surface water management and especially control of glycol pollution