+44 (0)7958 916963 info@pyterra.co.uk

empowering collaboration in a networked world

What is the challenge?

You are a major stakeholder in a community

It is at risk from flooding or from water shortage or from river pollution

You want to find solutions

There are hundreds of organisations in your community who could benefit

There are hundreds of organisations in your community who could have useful assets


How do you make them all part of the solution?

The PyTerra Exchange

The PyTerra Exchange is a stakeholder funding platform where complex funding relationships can be efficiently managed in parallel with real-world solution development to address tomorrow’s societal challenges; its first challenge is water

Water is our lifeblood, but it also creates one the world’s biggest challenges – too much, too little, the wrong quality

There is currently a piecemeal approach to resolving these challenges – there are many water initiatives being run by many different organisations, using a variety of financial mechanisms, all of which attempt to bring together the different parts of a community involved in creating solutions



PyTerra is developing a solution to this complexity:


Customised Virtual Marketplaces (CVM)


These are the key features of the PyTerra Exchange:

  • Each CVM creates a market infrastructure within which buyers and sellers are discovered and engaged, and where they collaborate and bid for contracts
  • Each marketplace is commissioned by a market sponsor, who sets market objectives and trading rules
  • A marketplace can host any number of existing financial mechanisms, for example flood grant awards or infrastructure investment
  • Different marketplaces can be connected together or one marketplace can have a number of sub-marketplaces

At the heart of the PyTerra Exchange is a system which curates value chains created from multiple buyers and sellers in order to address specific water challenges

If you would like more information or to partner PyTerra, please contact us


A city regeneration area is prone to surface water flooding. A CVM is set up on the PyTerra Exchange by the City Council with the objective to reduce flood risk. Buyers and sellers are found and engaged using powerful digital tools available through the Exchange.

Surface water flooding is complex and needs to be tackled using a multi-sided market approach

As a result of multiple organisations coming together, they generate a solution using collaboration tools on the Exchange. This process identifies a series of offline retention opportunities (including SuDS), both inside and outside the regeneration area. These create multiple benefits: mitigating property and infrastructure flooding, improving the quality of the river water, and greening the environment. A value chain consisting of multiple solution providers, service buyers, funders and investors is created.

In this way, distributed challenges are resolved by harnessing distributed resources. More value is injected into solutions than would otherwise have been achieved.

GIS tools are used to make the market visible

Economic tools are used to optimise market performance


The PyTerra Exchange makes market-making easy!
  • Create an immediate market of buyers and sellers
  • Manage trading between multiple buyers and sellers
  • Generate higher value solutions by connecting more buyers with benefits from more sellers
  • Maintain control of how each marketplace behaves by selecting appropriate market rules
  • Create critical mass (eg for investment) by aggregating values across multiple, connected market places
  • Improve the performance of financial mechanisms by operating them together in the same marketplace

Features of the PyTerra Exchange

  • Any organisation can become a market sponsor and set up and customise their own marketplace
  • Market sponsors pay a rental charge for their marketplace and this rental can then be cross-charged against some or all market players
  • Each marketplace can host any number of financial mechanisms, enabling managers to maintain control while taking advantage of exposure to a wider market and while operating in parallel with other hosted mechanisms
  • Each virtual marketplace is provided with a range of powerful tools
    • Market engagement tool to discover and engage both buyers and sellers
    • GIS collaboration tool to facilitate joint working between buyers and sellers using interactive map-based tools
    • Online bidding tool
    • A smart contract-making tool to digitally capture agreements
    • A contract management tool where smart contracts are stored on a blockchain platform
  • Each marketplace is also provided with an interactive dashboard so that all players can see how a market is performing and to ensure a market sponsor and its team has control over their market
  • Each marketplace is economically managed with the aid of a token system so that all values (eg costs from sellers, payments from buyers, grants from stakeholders, investments from investors) can be tracked and aggregated for use by in-built optimisation mechanisms which help to deliver marketplace objectives
  • One marketplace can be linked to another with mutually agreed rules as to their interaction; multiple marketplaces can be a subset of a ‘mother’ marketplace with the rules of the latter applying to the ‘daughters’; players can move effortlessly between marketplaces without needing to log in and out