Neighbourhood Branding

Larry Light, CEO of Arcature, wrote an article titled ‘Building Brands On The Concept Of Neighborhood’ (2020): “In this turbulent, unsettling, uncertain, fragmented world, the idea of neighborhood is more relevant than ever. Neighborhood is more than a place. It is a...

Your Company’s Story 2021 to ?

  Your business model may not be fit for purpose. According to McKinsey [1], those companies who fixate only on profits will lose ground to organisations that create a strong identity that meets employees’ needs for affiliation, social cohesion, purpose, and...

Do Neighbourhoods Need Branding?

There is evidence that the pandemic has encouraged communities to engage more with their neighbourhoods. People have come out to smile at their neighbours as they applaud frontline workers. They have shopped locally rather than drive to a shopping centre. They have...