Neighbourhood Branding

Larry Light, CEO of Arcature, wrote an article titled ‘Building Brands On The Concept Of Neighborhood’ (2020): “In this turbulent, unsettling, uncertain, fragmented world, the idea of neighborhood is more relevant than ever. Neighborhood is more than a place. It is a...

Your Company’s Story 2021 to ?

  Your business model may not be fit for purpose. According to McKinsey [1], those companies who fixate only on profits will lose ground to organisations that create a strong identity that meets employees’ needs for affiliation, social cohesion, purpose, and...