TikTok May Yet Save Corporate Souls

Corporates are being pushed into the climate change limelight. Not only do they need to look at their own operations, but they also need to think about how they connect with communities in a way which their people care about.

Do Neighbourhoods Need Branding?

There is evidence that the pandemic has encouraged communities to engage more with their neighbourhoods. People have come out to smile at their neighbours as they applaud frontline workers. They have shopped locally rather than drive to a shopping centre. They have...

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